Why stock the ila Security product range?
Gap in the market Globally, the area of female personal safety and security is vast. In a 2010 YouGov/Glamour magazine survey, an incredible 68% of women expressed their own personal safety as a serious concern. It’s probably safe to assume the readers of a glossy magazine like Glamour also care about the way they look. However, existing personal safety products are generally unattractive and clunky. So the key to ila’s sales success has been to ensure all our products take style and fashion as seriously as safety.
Brand new revenue Very few mainstream retailers currently sell personal security products, so a rare opportunity exists to create a new revenue stream. ila’s stylish personal alarms simply don’t have any competition, which means no ‘cannibalism’ of sales from another brand. What’s more, Marks & Spencer doesn’t sell other personal alarms, so ila Security products represent completely new sales.